This online session of four classes is designed to help cozy mystery writers build a professional, recognizable, and reader-focused author brand before and after publication.

Cozy mystery readers connect deeply with atmosphere, personality, aesthetics, community, and consistency, making author branding especially important within the genre. This course will explore how to create an online presence that feels authentic to both you and your books while helping you grow a long-term readership and career.

Across four interactive sessions, we’ll discuss websites, newsletters, social media, visual branding, reader engagement, content planning, and long-term platform growth specifically through the lens of cozy mystery publishing. The course will also include discussion, Q&A, case studies of successful authors, and a curated list of recommended resources, websites, apps, and tools authors can use to build and manage their platform more effectively.

Topics Covered

• Cozy mystery author branding fundamentals
• Defining your author identity and audience
• Websites for cozy mystery authors
• Newsletter strategy and reader retention
• Instagram, TikTok, Facebook, Goodreads, and Amazon Author Central
• Visual branding, aesthetics, and consistency
• Seasonal and lifestyle-based content planning
• Building an audience before publication
• Professional online presentation
• Common branding mistakes authors make
• Long-term platform growth and sustainability

Course Structure

Session 1: Defining Your Author Brand

• Author identity and positioning
• Cozy mystery readership expectations
• Visual branding and aesthetics
• Case studies and discussion

Session 2: Websites, Newsletters, and Reader Connection

• Author websites
• Newsletter strategy
• Reader engagement
• Resources and tools for authors

Session 3: Social Media and Content Strategy

• Instagram, TikTok, Facebook, and content planning
• Seasonal content for cozy audiences
• Reels and short-form video
• Live discussion and platform analysis

Session 4: Long-Term Career Branding

• Building a recognizable long-term author presence
• Branding across books and series
• Professional presentation and growth
• Final Q&A and resource discussion

Perfect For

• Cozy mystery writers preparing to query
• Debut cozy mystery authors
• Indie cozy mystery authors
• Authors preparing for publication
• Writers building an online platform
• Cozy writers overwhelmed by branding and social media

Authors Will Leave With

• A clearer understanding of their author brand
• A stronger online strategy
• Better understanding of cozy mystery readership and platform-building
• Practical tools for audience growth
• Recommended author resources and tools
• Greater confidence presenting themselves professionally online

How To Write A Cozy Mystery Class III: Author Branding For Cozy Mystery Authors is taught by Esme Addison. She is an Agatha-nominated for best first book and Crooked Lane and Severn House author of the Enchanted Bay Mystery Series.

Payment Options

1 payment – $400.00

4 payments – $100.00

Have questions? Email me.